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9 Steps to conduct market survey


Now that you know how market survey will help you and your business, here are 9 steps to conduct such market surveys

  1. Understand the nature and size of your market.  
  2. Streamline and filter your market research for better penetration 
  3. Define the time to reach your customers in your market 
  4. Know the size of your sample in your pilot study 
  5. A questionnaire should be precise and preferably in objective type 
  6. Ensure your clients are not influenced 
  7. Zero in on a location for your survey 
  8. Scrutinize your survey forms 
  9. Conduct your survey, maximizing sample size and accuracy of responses.
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