Remember how your progress report would display your strengths and weaknesses after every exam. Similarly, you need a progress report card of your email campaigns which can clearly speak out the truth about your campaign’s performance.
Email campaign reporting, maps the progress of the campaign. by getting insights into where the campaign is doing well and where it isn’t. Information on both these counts helps you to gain insights into the client‘s mind. It helps understand the nature of your client base and what they’re looking for.
For a campaign report, after the email campaign has gone live, you have to start the process of tracking its progress. This tracking is done according to various parameters. Parameters are clearly specified and help in understanding if there are shortcomings and how they can be ironed out. These reports help to gauge whether email marketing campaign is in sync with the strategy or changes need to be made in the current one.
Based on the tracking, a report is created and delivered according to the client’s requirement. These reports can be generated daily or weekly or even monthly. Weekly reports are mostly recommended.
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